Empower Your Skin care

Our brand is backed by a certified cosmetic chemist that delivers targeted solutions for every skin type and self-care journey.

Hyaluronic HydraMax Serum
Meet your daily flood of dewy comfort. This water-light gel suspends delicate blue petals that melt on contact, releasing a silky veil that soaks skin in moisture and leaves a fresh, cushiony glow. The texture disappears in seconds, never sticky, never heavy, so makeup glides on and wears fresher.
Custard Glaze Moisturiser
Meet your daily dose of dewy comfort. This soft pink-toned, custard-soft cream melts in on contact, flooding skin with long-lasting hydration and a glazed, lit-from-within finish. A ceramide complex cushions and comforts for a beautifully balanced feel, hyaluronic acid brings bouncy moisture, and silky coco-caprylate/caprate glides on like a dream. Strawberry liquid extract and strawberry seed oil add a juicy glow and velvety softness, perfect worn solo for fresh radiance or under makeup for the smoothest, glowiest base.
Juicy Watermelon Bubble Cleanse Mask

The ultimate solution for creating Meet the clay mask that turns into a party on your face. Juicy Watermelon Bubble Cleanse starts as a silky pink cream and, when oxygen hits your skin, blooms into a cloud of micro-foam that grows and fizzes on its own.captivating lookbooks and product galleries

Hyaluronic HydraMax Serum
Meet your daily flood of dewy comfort. This water-light gel suspends delicate blue petals that melt on contact, releasing a silky veil that soaks skin in moisture and leaves a fresh, cushiony glow. The texture disappears in seconds, never sticky, never heavy, so makeup glides on and wears fresher.
Custard Glaze Moisturiser
Meet your daily dose of dewy comfort. This soft pink-toned, custard-soft cream melts in on contact, flooding skin with long-lasting hydration and a glazed, lit-from-within finish. A ceramide complex cushions and comforts for a beautifully balanced feel, hyaluronic acid brings bouncy moisture, and silky coco-caprylate/caprate glides on like a dream. Strawberry liquid extract and strawberry seed oil add a juicy glow and velvety softness, perfect worn solo for fresh radiance or under makeup for the smoothest, glowiest base.
Juicy Watermelon Bubble Cleanse Mask

The ultimate solution for creating Meet the clay mask that turns into a party on your face. Juicy Watermelon Bubble Cleanse starts as a silky pink cream and, when oxygen hits your skin, blooms into a cloud of micro-foam that grows and fizzes on its own.captivating lookbooks and product galleries

Shop By Category

Explore skincare essentials by type. From treatments to daily basics, tailored to every step of your routine.

Cleansers

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Face Masks

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Moisturisers

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Serums

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Eye Creams

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Body Butters

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Body Oils

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Baby Care

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Hair Oils

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Tween Beginner Kit

Supporting Tween Wellness: Health & Beauty Essentials

Introducing our Tween Beginner Kits! Are you navigating the tween stage with your child? Amidst the influence of TikTok skincare trends, it’s crucial to find products tailored to your tween’s developing skin.

Not All Skincare Is Created Equal

Discover why customers are switching to Serenol

 
Our Product
Competitor Product
Scientifically formulated for performance
Developed and verified by a certified cosmetic chemist.
Active ingredients at effective levels
Transparent, no-nonsense formulations
Ethical & compliant by design

Professionally Formulated, Backed by Science

<h3>Skin Centric</h3>

Skin Centric

Formulated with your skin’s health as our top priority

<h3>Australian Made</h3>

Australian Made

Keeping our products authentically made

<p>Expertly Chosen</p>

Expertly Chosen

Ingredients chosen with intention (and a little obsession)

<h3>Made to Order</h3>

Made to Order

Small batch. Fresh. Potent. High-quality

Clean Active Ingredients

Targeted Skin Solutions

Effortless Daily Routine

Explore the Lookbook

Gentle on skin. Tough on problems. Trusted by real people.

BESTSELLER
Hyaluronic HydraMax Serum

Hyaluronic HydraMax Serum

$50.00

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About The Alchemy Empire

At The Alchemy Empire, science guides everything I do and your safety always comes first. My mission is to cut through the noise and debunk the misconception that synthetic means unsafe. I prioritise smart, responsibly chosen ingredients, both natural and synthetic, that are proven to be safe, stable and effective.

 My formulas are created with intention, backed by cosmetic chemistry and real skin science. I do not craft products just to look beautiful. I craft them to support your skin, elevate your routine and give you results you can trust.

With transparent ingredient labelling and evidence-based blogs focused on cosmetic safety, my goal is to empower you with clear, accurate information. I am here to make skincare understandable, trustworthy and genuinely beneficial without fear, confusion or misinformation.

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